SALES FORCE EFFECTIVENESS–2026

On 30 April 2026, a specialised international conference for executives and leaders of the pharmaceutical business — SALES FORCE EFFECTIVENESS–2026 — will take place.

The pharmaceutical market is changing rapidly. Omnichannel engagement, AI, CRM, high-quality data, and personalised interaction are already shaping new rules of commercial effectiveness. Traditional approaches no longer guarantee results, so companies are seeking new models for growth, team management, and customer engagement.

SALES FORCE EFFECTIVENESS–2026 is a professional platform for discussing modern approaches to sales, marketing, medical communications, and commercial execution in pharma.

Event participants will have the opportunity to:

• discuss new approaches to building an effective commercial model;

• learn how AI, CRM, and data influence team performance;

• explore modern practices of personalised omnichannel engagement;

• exchange experience with representatives of commercial, marketing, medical, and analytics teams;

• gain practical insights for implementing changes in their own companies.

Overall, SALES FORCE EFFECTIVENESS–2026 will become an important event for everyone responsible for developing commercial effectiveness, transforming business processes, and driving growth in the pharmaceutical industry.

Save the date in your calendar: 30 April 2026.

SALES FORCE EFFECTIVENESS–2026

From omnichannel to controlled commercial execution.

Who will be interested in attending SALES FORCE EFFECTIVENESS?

Heads of external service
Employees of the commercial department
Marketing managers of pharmaceutical companies
Managers of efficiency and development departments
Representatives of pharmaceutical companies
HR managers
Regional sales managers
Regional marketing managers

TOP 5 REASONS TO ATTEND THE CONFERENCE:

1. Track global trends in the development of pharmaceutical brands.

2. Get new ideas and tools for team management.

3. Learn about the latest digital innovations for the company's efficient operation.

4. Consider practical cases of leading companies on cost optimisation and business process

efficiency.

5. Spend time productively with like-minded people and partners.

Partners